New Wave Accounting

Accounting and Data Analytics

Accounting Evolves: Data Analytics Revolutionizes Insights and Services



The role of the accountant is evolving beyond traditional number-crunching and financial reporting. With the introduction of more AI and automation tools, soon accountants won't spend their days updating and formatting spreadsheets. As businesses demand more strategic insights and real-time financial decision-making, accountants who are adept in data analytics will find themselves uniquely positioned. Mastering data analytics not only enhances the accuracy and efficiency of financial tasks but also elevates accountants from mere financial custodians to essential strategic advisors, or front-of-the-line for career advancement. Accounting consultants can advise on business strategies rather than reporting numbers. From auditing and risk management to predictive analysis and fraud detection, accountants who understand data analytics will be an enviable competitive strategy any business can employ. It is imperative for today's accountants to invest in learning data analytics to stay relevant, competitive, and, more importantly, provide more job satisfaction.

Here are some case examples to where accountants can elevate their game using data analytics. While some examples may be covered by software and strategic departments, data analytics is still a relevant skill that can propel any accountant to the next level.

Improved Decision Making

Use Case: An accountant analyzes monthly revenue streams and identifies a growing trend in subscription-based sales. They advise the company to invest more resources in marketing subscription services.

Enhanced Audit Quality

Use Case: Using data analytics, an accountant scans every single transaction related to an employee expense account, quickly identifying several non-compliant expenditures that may have been missed with traditional audit methods.

Fraud Detection

Use Case: An analytics tool identifies multiple duplicate transactions in a company’s financial records. The accountant investigates and uncovers a scheme where an employee was embezzling funds.

Efficiency and Automation

Use Case: An accounting department deploys an automated analytics system that sorts through purchase orders, flagging any that haven't been fulfilled in 30 days, thus streamlining the accounts payable process.

Forecasting and Predictive Analysis

Use Case: Utilizing predictive analytics, an accountant forecasts lower than average Q1 revenues for a seasonal business, advising the company to prepare by retaining a higher cash reserve.

Risk Management

Use Case: Data analytics reveals that a particular business line is not profitable when accounting for all associated overheads. The accountant advises either restructuring the business line or discontinuing it.

Personalized Client Insights

Use Case: An accountant uses analytics to determine that a client’s highest-value customers are between the ages of 35-50 and recommends a targeted marketing strategy for that demographic.

Value-added Advisory Services

Use Case: After analyzing the data for a manufacturing client, the accountant finds out that the cost of raw materials is significantly impacting profit margins. They advise on negotiating with suppliers or seeking alternatives.

Staying Competitive

Use Case: An accounting firm adopts AI-based analytics software that offers real-time fraud detection, thereby attracting businesses that require high levels of financial security.

Continuous Learning and Adaptation

Use Case: An accountant takes a course in machine learning and develops an in-house algorithm that identifies tax-saving opportunities for clients, thus adding a new revenue stream for the accounting firm.


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